Our Principles
Why ‘Wild Duck’?
Our name is inspired by IBM CEO Thomas J. Watson Jr.'s concept of ‘wild ducks’—those who challenge the status quo, think differently, and lead with innovation.
Inventing on Principle
We believe true innovation comes from deep conviction, not just optimization. Instead of chasing trends, we focus on fundamental shifts in how AI enhances human creativity and problem-solving. Like visionary technologist Brett Victor, we push for invention driven by principle, not just incremental progress.
AI as a Medium, Not a Replacement
AI isn’t here to replace artists, designers, or storytellers—it’s a new tool for expression. We believe in using AI the way painters use brushes or filmmakers use cameras: as a medium that expands human creativity rather than automating it away. This perspective aligns with David Holz, founder of Midjourney, who describes AI as a tool that makes people more imaginative, not one that replaces imagination itself.
No-Code, No Barriers
Technology shouldn’t be locked behind a wall of code. Just as graphical interfaces revolutionized computing for everyday users, no-code AI tools are democratizing access to powerful technology. We believe AI should be intuitive and adaptable, allowing more people to create, automate, and innovate without technical limitations. This ethos is shared by Runway, a company that’s pioneering no-code AI tools for video creation, making high-level AI capabilities accessible to filmmakers, designers, and creatives.